BSG Login

BSG Login – How to Do It

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BSG Login

This login is for students and instructors of Business Strategy Game. If neither of the pictures look familiar or your login information doesn’t work, please contact Business Strategy Game on their official site.

Information Needed

Email Address

If the picture below looks familiar, click the link above to log into the site.

bsg login

About Business Strategy Game

The Business Strategy Game is an online exercise where class members are divided into teams and assigned the task of running an athletic footwear company in head-to-head competition against companies managed by other class members. Company operations parallel those of actual athletic footwear companies. Just as in the real-world, companies compete in a global market arena, selling branded and private-label athletic footwear in four geographic regions — Europe-Africa, North America, Asia-Pacific, and Latin America. All aspects of The Business Strategy Game parallel the functioning of the real-world athletic footwear market, thus allowing you and your co-managers to (1) think rationally and logically in deciding what to do and (2) get valuable practice in making a variety of different business decisions under circumstances that mirror real-world competitive conditions.